An accessible NBA stat and video platform

I co-founded Shotcreator with a small, talented team to make advanced NBA stats and video clips more accessible, shareable, and useful for fans and analysts alike. We designed the platform to curate the most relevant data visualizations, optimized for social sharing, with every stat paired to its corresponding video clip — turning the entire experience into an endless content engine. In the first two weeks of our Beta launch, we grew to 15,000 followers and over 500,000 page views organically. The product has already been embraced by NBA players, front offices, analysts, and digital creators.