Media platform for advanced basketball stats

I became a partner at NBA University to help bring advanced stats to the mainstream — making basketball data more design-centric, brand-forward, and product-driven. I established the data pipeline and creative workflow behind hundreds of original visualizations, delivering unique insights through high-fidelity design and growing a social community of over 200K followers with billions of impressions.

I established the visual brand identity for NBAU, helping expand it into a full media platform with partnerships across Underdog Fantasy, NBA Top Shot, and more. Our content ranges from shareable charts and stat graphics to branded video breakdowns, and has been followed and shared by NBA players, coaches, execs, and analysts.

One of my graphics was recently spotlighted on The Bill Simmons Podcast.