B2B2C e-commerce platform for customizable products

I was the first partner at gfx, a platform built to help brands launch customizable products at scale. I led the software roadmap, apparel design, and partnership implementation — working closely with dozens of clients including Netflix, Travis Scott, Olivia Rodrigo, Justin Bieber, and LeBron James’ Uninterrupted. I helped grow the team from 2 to 20, driving product, engineering, design, and ops. I helped invent our patented technology, which powered many viral Shopify drops and personalized merch campaigns that generated $xxM in revenue and fulfilled hundreds of thousands of orders.