Building a curated health marketplace experience connected to biometric data

Client

Superpower Marketplace

Year

2023-2025

I led the launch of Superpower’s curated health marketplace experience, featuring 300+ wellness products across supplements, fitness, groceries, and home. I owned the project end-to-end across product, partnerships, operations, content, and internal processes — working closely with the founding team, designers, engineers, clinicians, and customer support.

The marketplace showcases dozens of top health brands like Oura Ring, Quicksilver Scientific, Momentous, Thorne, and Hyperice, and includes features like Subscribe & Save, a Shopify Plus integration with our core member experience, a metadata system designed to support clinical recommendations and AI-driven personalization, UI/UX enhancements for a seamless Member experience, and detailed product pages.

Superpower recently raised a $30M Series A earlier this year to build the world's first Super-App.

Scope of Work

Shopify
Product
Partnerships
Content Management
Operations

Lets

launch

build

create

together.

Email

paytonarriaga@gmail.com

Social

Based in Venice, California

© 2025 Payton Arriaga

Lets

launch

build

create

together.

Email

paytonarriaga@gmail.com

Social

Based in Venice, California

© 2025 Payton Arriaga

Lets

launch

build

create

together.

Email

paytonarriaga@gmail.com

Social

Based in Venice, California

© 2025 Payton Arriaga