Creative studio and cultural media brand
Client
illroots
Year
2014-2020
I started at ILLROOTS as an intern and grew into a partner role. Over nearly a decade, I helped build ILLROOTS into a creative studio and media brand at the intersection of music, fashion, film, and internet culture — contributing to landmark projects with Travis Scott, Yung Jake, Drake, Toro Y Moi, and dozens more. Our work spanned a popular blog and social platforms, documentaries, live events at SXSW and the Museum of Modern Art, a viral digital award series, and expansive merch drops. Virgil Abloh once tweeted, “I’m making fashion shows for the kids that follow @illroots Instagram and the 'industry' alike…”
Scope of Work
Product
Marketing
Video Production
Event Production
Design
Shopify
